Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Year of publication: |
2014
|
---|---|
Authors: | Cortsen, Kenneth |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 1/2, p. 75-97
|
Subject: | strategic corporate social responsibility | CSR | emotional equity | brand equity | ROI, sports management | sports marketing | sports branding | sports sponsorship | Corporate Social Responsibility | Corporate social responsibility | Sportmarketing | Sports marketing | Sport | Sports | Sponsoring | Sponsorship | Profisport | Professional sports | Sportpolitik | Sport policy | Markenführung | Brand management | Erdbeben | Earthquake |
-
Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred, (2023)
-
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T., (2020)
-
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu, (2017)
- More ...
-
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A., (2021)
-
Godt Købmandskab i det 21. århundrede
Cortsen, Kenneth, (2020)
-
Greyser, Stephen A., (2023)
- More ...