Branded space; branded consumers : spaces for consumption and the uncomfortable consequences of complicit communality
Steven Miles
| Year of publication: |
2013
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|---|---|
| Authors: | Miles, Steven |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 217-228
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| Subject: | Standortmarketing | Place marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127881