Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Hyejune Park, Youn-Kyung Kim
| Year of publication: |
2016
|
|---|---|
| Authors: | Park, Hyejune ; Kim, Youn-Kyung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 114-122
|
| Subject: | Sustainability | Sustainable fashion | Fast fashion | Brand loyalty | Brand trust | Brand affect | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Nachhaltigkeit | Markentreue | Markenimage | Brand image | Textilhandel | Textile distribution | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Bekleidung | Clothing | Corporate Social Responsibility | Corporate social responsibility | Nachhaltiger Konsum | Sustainable consumption | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.11.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442366