Branding and marketing channel strategies : some effects on channel partners
Year of publication: |
October-December 2016
|
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Authors: | Bellin, Howard |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 23.2016, 4, p. 255-257
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Subject: | Vertriebsweg | Distribution channel | Markenführung | Brand management | Marketingmanagement | Marketing management |
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