The role of digital channels in industrial marketing communications
Year of publication: |
2015
|
---|---|
Authors: | Karjaluoto, Heikki ; Mustomen, Nora ; Ulkuniemi, Pauliina |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 6, p. 703-710
|
Subject: | Case studies | Branding | Industrial marketing | Marketing channels | Social media | Digital marketing communications (DMC) | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Social Web | Social web | Marketing | Beziehungsmarketing | Relationship marketing |
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