Branding and new product development : a case of Glemma
Year of publication: |
2015
|
---|---|
Authors: | Damen, Dennis ; Wang, Miao ; Wijnhoven, Tim |
Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 178-193
|
Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Markenimage | Brand image | Website | Niederlande | Netherlands |
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