Branding and performance implications in the emerging markets of Central and Eastern Europe
Katharina Maria Hofer
| Year of publication: |
2013
|
|---|---|
| Authors: | Hofer, Katharina |
| Publisher: |
Linz : Trauner-Verl. |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Dienstleistungsmarketing | Services marketing | Österreich | Austria | Schwellenländer | Emerging economies | Osteuropa | Eastern Europe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 374 S. graph. Darst. 297 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Linz, Univ., Habil.-Schr., 2012 |
| ISBN: | 978-3-99033-270-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010495911