Branding and retail strategy in the condensed milk trade : Borden and Nestlé in East Asia,1870-1929
Year of publication: |
2023
|
---|---|
Authors: | DuBois, Thomas David |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 65.2023, 5, p. 902-919
|
Subject: | China | dairy industry | food branding | market entry | Nestlé | Markenführung | Brand management | Milchverarbeitung | Dairy industry | Markenartikel | Brand | Markteintritt | Market entry | Einzelhandel | Retail trade | Ernährungsindustrie | Food industry |
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