Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics
Year of publication: |
June 2016
|
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Authors: | Seenivasan, Satheesh ; Talukdar, Debabrata |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 218-225
|
Subject: | Wal-Mart supercenters | Assortment differentiation | Retail competition | Wettbewerb | Competition | Markteintritt | Market entry | Einzelhandel | Retail trade | Markenartikel | Brand | Sortiment | Retail assortment | Markenführung | Brand management |
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