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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun, (2013)
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal, (2020)
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana, (2021)