Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Year of publication: |
2018
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Authors: | Belfanti, Carlo |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 60.2018, 8, p. 1127-1146
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Subject: | Branding | marks | imitations | counterfeits | Markenführung | Brand management | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Imitationsstrategie | Imitation strategy | Markenimage | Brand image | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Europa | Europe |
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