Branding consumer goods: insights from theory and practice
Year of publication: |
1997
|
---|---|
Authors: | Kohli, Chiranjeev |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 14.1997, 3, p. 206-219
|
Publisher: |
MCB UP Ltd |
Subject: | Brand equity | Brand image | Brand names | Consumer goods | Tests |
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