A study on the downloading intention of fashion retailers’ apps
Year of publication: |
2021
|
---|---|
Authors: | Llorens, Miguel ; Hernández, Adolfo |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 4, p. 349-362
|
Subject: | Mobile app | Fashion retail | Store digitization | Interactive marketing | Interactive technology | Mode | Fashion | Textilhandel | Textile distribution | Mobile Anwendung | Mobile application | Verhalten | Behaviour | Mobile Business | Mobile business | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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