Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Leonardo (Don) A. N. Dioko; Siu-Ian Amy So
| Year of publication: |
2012
|
|---|---|
| Authors: | Dioko, Leonardo Don A. N. ; So, Siu-ian Amy |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 2, p. 554-563
|
| Subject: | Hotellerie | Hotel industry | Glücksspiel | Gambling | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Standortmarketing | Place marketing | Marketingkooperation | Marketing cooperation | Macau |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503286