Web-based permission marketing : segmentation for the lodging industry
Eric T. Brey; Siu-Ian (Amy) So; Dae-Young Kim; Alastair M. Morrison
| Year of publication: |
2007
|
|---|---|
| Authors: | Brey, Eric T. ; So, Siu-Ian Amy ; Kim, Dae-Young ; Morrison, Alastair M. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 28.2007, 6, p. 1408-1416
|
| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003544558