Social media brand building strategies in B2B companies
Timothy Cawsey and Jennifer Rowley
| Year of publication: |
2016
|
|---|---|
| Authors: | Cawsey, Timothy ; Rowley, Jennifer |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 754-776
|
| Subject: | Social media marketing | B2B branding | Social networking sites | Brand management | Global brands | Markenführung | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-04-2015-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571179