Branding Ghana

Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.

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Year of publication:	2009-09-12
Authors:	Ofori, Eunice
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Ghana \| country branding \| tourism

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	P41 - Planning, Coordination, and Reform ; M31 - Marketing ; H11 - Structure, Scope, and Performance of Government
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005089329