Branding higher education
Year of publication: |
2016
|
---|---|
Authors: | Bang, Nguyen ; Hemsley-Brown, Jane ; Melewar, T. C. |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 407-422
|
Subject: | Markenführung | Brand management | Hochschule | Higher education institution | Personalmarketing | HR marketing | Nonprofit-Marketing | Nonprofit marketing |
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