Branding in Asia : the creation, development and management of Asian brands for the global market
| Year of publication: |
2001 ; Rev. ed.
|
|---|---|
| Authors: | Temporal, Paul |
| Publisher: |
Singapore [u.a.] : Wiley |
| Extent: | IX, 291 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-47910-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863490