Branding in emerging markets
guest eds.: Maktoba Omar ...
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Omar, Maktoba (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Markenführung | Brand management | Schwellenländer | Emerging economies |
| Extent: | S. 218 - 336 Ill., graph. Darst. |
|---|---|
| Series: | Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156897