Branding only works on cattle : the new way to get known (and drive your competitors crazy)
Jonathan Salem Baskin
| Year of publication: |
c 2008 ; 1. ed.
|
|---|---|
| Authors: | Baskin, Jonathan Salem |
| Publisher: |
New York, NY [u.a.] : Business Plus |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Mediennutzung | Media usage |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 261 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Literaturverz. S. 249 - 252 Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes 0809 |
| ISBN: | 978-0-446-17801-3 ; 0-446-17801-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522762