Branding start-ups in Africa : a conversation with Sydney Scott Sam
Year of publication: |
2021
|
---|---|
Other Persons: | Sam, Sydney Scott (interviewee) ; Appau, Samuelson (interviewer) |
Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 39-51
|
Subject: | Start-ups | Start-up marketing | Branding | Africa | Unternehmensgründung | Business start-up | Afrika | Markenführung | Brand management |
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