Branding television
Catherine Johnson
| Year of publication: |
2012
|
|---|---|
| Authors: | Johnson, Catherine |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | USA | Großbritannien | Fernsehen | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 197 S. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-54843-8 ; 978-0-415-54843-4 ; 978-0-415-54842-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009555869