Branding the corporation
L. Jayarangan; P. T. Srinivasan
| Year of publication: |
2007
|
|---|---|
| Authors: | Jayarangan, L. ; Srinivasan, P. T. |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 189-193
|
| Subject: | Markenartikel | Brand | Immaterielle Güter | Intangible goods | Firmenimage | Corporate reputation | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736350