Branding the Gold Coast for domestic and international tourism markets
Year of publication: |
2002
|
---|---|
Authors: | Scott, Noel |
Published in: |
Tourism marketing : quality and service management perspectives. - London [u.a.] : Continuum, ISBN 0-8264-5335-X. - 2002, p. 197 - 211
|
Subject: | Markenführung | Brand management | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Ghana | Markenimage | Brand image |
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