Branding the nation : the global business of national identity
Melissa Aronczyk
| Year of publication: |
[2013]
|
|---|---|
| Authors: | Aronczyk, Melissa |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Welt | World | Staat | Markenpolitik | Nationalcharakter | Politische Identität |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | xiii, 226 Seiten Illustrationen, Diagramme, Karte |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index. |
| ISBN: | 978-0-19-975217-1 ; 978-0-19-975216-4 |
| Classification: | Nationalismus ; Politische Psychologie, Politische Soziologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302441