Brands and branding
Rita Clifton with ...
| Year of publication: |
c2009 ; [2. ed.]
|
|---|---|
| Other Persons: | Clifton, Rita (contributor) ; Ahmad, Sameena (contributor) |
| Publisher: |
New York, NY : Bloomberg Press |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 284 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction / Rita Clifton What is a brand? / Tom Blackett The financial value of brands / Jan Lindemann The social value of brands / Giles Gibbons What makes brands great / Jez Frampton Brand strategy / Iain Ellwood Brand experience / Shaun Smith Visual and verbal identity / Tony Allen and John Simmons Brand communications / Paul Feldwick The public relations perspective on branding / Deborah Bowker Brand protection / Allan Poulter Globalisation and brands / Sameena Ahmad Branding in asia / Jonathan Chajet From elephant to tiger : brands and branding in india / Max Raison Branding places and nations / Simon Anholt Brand 2.0 : brands in a digital world / Andy Hobsbawm An alternative perspective on brands : markets and morals / Deborah Doane The future of brands / Rita Clifton. |
| ISBN: | 978-1-57660-350-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549599