Globalisation and brands
Year of publication: |
2004
|
---|---|
Authors: | Ahmad, Sameena |
Published in: |
Brands and branding. - Princeton, NJ : Bloomberg Press, ISBN 1-57660-147-1. - 2004, p. 171-183
|
Subject: | Globalisierung | Globalization | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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