Brands and branding geographies
ed. by Andy Pike
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Pike, Andy (contributor) |
| Publisher: |
Cheltenham : Edward Elgar |
| Subject: | Markenartikel | Marketing | Branding (Marketing) | Brand name products. | Globalization. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 356 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8498-0159-1 ; 1-8498-0159-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009345505