The truth about brands : [marketing is courtship, not combat... ]
Brian D. Till and Donna Heckler
| Year of publication: |
2008
|
|---|---|
| Authors: | Till, Brian ; Heckler, Donna |
| Publisher: |
Harlow : Prentice Hall |
| Subject: | Unternehmen | Markenpolitik | Markenartikel | Marketing | Branding (Marketing) | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 212 S. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-72075-1 ; 0-273-72075-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004924347