Brands and innovation
Year of publication: |
2014
|
---|---|
Authors: | Kapferer, Jean-Noël |
Published in: |
The definitive book of branding. - Los Angeles [u.a.] : Response Business Books, SAGE Publications India Pvt Ltd, ISBN 81-321-1773-5. - 2014, p. 149-170
|
Subject: | Markenführung | Brand management | Innovation |
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