Abundant rarity: The key to luxury growth
Year of publication: |
2012
|
---|---|
Authors: | Kapferer, Jean-Noël |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 55.2012, 5, p. 453-462
|
Publisher: |
Elsevier |
Subject: | Luxury | Prestige | Brand equity | Growth | Elites | Marketing syndicates |
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