Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Susan T. Fiske; Chris Malone
| Year of publication: |
2012
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|---|---|
| Authors: | Kervyn, Nicolas ; Fiske, Susan T. ; Malone, Chris |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 166-176
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| Subject: | Markenartikel | Brand | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577004