Brands as Relationship Partners : Warmth, Competence, and In-Between
Year of publication: |
2012
|
---|---|
Authors: | Fournier, Susan |
Other Persons: | Alvarez, Claudio (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Qualifikation | Occupational qualification |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1962508 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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