How Brands Acquire Cultural Meaning
Year of publication: |
2019
|
---|---|
Authors: | Fournier, Susan ; Alvarez, Claudio |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2019, 3 (03.07.), p. 519-534
|
Publisher: |
Wiley |
Saved in:
Online Resource
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