Brands, branding and brand culture
Year of publication: |
2019
|
---|---|
Authors: | Kelly, Aidan |
Published in: |
Contemporary issues in marketing : principles and practice. - Los Angeles : SAGE, ISBN 978-1-5264-7886-3. - 2019, p. 155-184
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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