Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Sidney J. Levy; compiled by Dennis W. Rook

This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied

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Year of publication:	c1999 ; Online-Ausg.
Authors:	Levy, Sidney J.
Other Persons:	Rook, Dennis W. (contributor)
Publisher:	Thousand Oaks, Calif : SAGE
Subject:	Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Markenartikel \| Brand \| Marketingforschung \| Verbraucherforschung \| Marke \| Marketing

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Extent:	Online Ressource (xvii, 590 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied
ISBN:	978-1-4522-3137-2 ; 978-1-4522-3137-2 ; 978-0-7619-1697-0 ; 978-0-7619-1697-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013207767