Brands in chains
Paul Duguid
| Year of publication: |
2010
|
|---|---|
| Authors: | Duguid, Paul |
| Published in: |
Trademarks, brands, and competitiveness. - New York [u.a.] : Routledge, ISBN 0-415-77693-7. - 2010, p. 138-164
|
| Subject: | Markenartikel | Brand | Lieferkette | Supply chain | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972912