Brands in chains
Year of publication: |
2013
|
---|---|
Authors: | Duguid, Paul |
Published in: |
Trademarks, brands, and competitiveness. - New York : Routledge, ISBN 0-415-63573-X. - 2013, p. 138-164
|
Subject: | Markenartikel | Brand | Lieferkette | Supply chain | Wettbewerb | Competition |
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