Strategies of building and managing higher education brands
Gili S. Drori, Janne Tienari, and Arild Wæraas
| Year of publication: |
2015
|
|---|---|
| Authors: | Drori, Gili S. ; Tienari, Janne ; Wæraas, Arild |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 45.2015, 2, p. 99-104
|
| Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286443