Brands Laid Bare : Using Market Research for Evidence-Based Brand Management
Year of publication: |
2005 ; 1st ed.
|
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Authors: | Ford, Kevin |
Other Persons: | Ford, J Kevin (contributor) |
Publisher: |
Hoboken : John Wiley & Sons, Incorporated |
Subject: | Markenführung | Brand management | Marktforschung | Market research | Markenartikel | Brand |
Extent: | 1 online resource (170 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-470-01438-7 ; 978-0-470-01283-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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