Brands' perceived sustainable development goals : index development and applications with professional sport teams and fast-food brands
Nicolas G. A. Lorgnier, Che-Jen Su, Shawn M. O’Rourke
Year of publication: |
2022
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Authors: | Lorgnier, Nicolas G. A. ; Su, Che-Jen ; O'Rourke, Shawn M. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 16.2022, 1, p. 125-157
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Subject: | Perceived Sustainable Development Goals | Economic Development | Environmental Protection | Social Equity | Customer loyalty | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management |
Saved in:
Online Resource