Brands, quality badges and agricultural cooperatives : how can they co-exist?
Achilleas Kontogeorgos
| Year of publication: |
2012
|
|---|---|
| Authors: | Kontogeorgos, Achilleas |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 24.2012, 1, p. 72-82
|
| Subject: | Ernährungsindustrie | Food industry | Qualitätsmanagement | Quality management | Warenkennzeichnung | Product labelling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Agrargenossenschaft | Agricultural cooperative | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488948