Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs
Year of publication: |
1996
|
---|---|
Authors: | Caves, Richard E. ; Greene, David P. |
Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 14.1996, 1, p. 29-52
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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