Brazil's image abroad : how can the public and private sector partnership improve marketing strategies?
Fabiana Gondim Mariutti, Janaina de Moura, Engracia Giraldi and André Lucirton Costa
| Year of publication: |
2013
|
|---|---|
| Authors: | Mariutti, Fabiana Gondim ; Moura, Janaina de ; Giraldi, Engracia ; Costa, André Lucirton |
| Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8316, ZDB-ID 2601920-6. - Vol. 10.2013, 1, p. 110-119
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| Subject: | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Öffentlich-private Partnerschaft | Public-private partnership | Brasilien | Brazil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009712510