Country brand indentity : an exploratory study about the Brazil brand with American travel agencies
Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi
| Year of publication: |
2014
|
|---|---|
| Authors: | Mariutti, Fabiana Gondim ; Giraldi, Janaina de Moura Engracia |
| Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8316, ZDB-ID 2601920-6. - Vol. 11.2014, 1, p. 13-26
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247470