Breaking down language and cultural barriers through contemporary global marketing strategies

Mehdi Khosrow-Pour, D.B.A., editor.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

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Year of publication:	[2018]
Other Persons:	Khosrow-Pour, Mehdi (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Internationales Marketing \| International marketing \| Welt \| World \| Globalisierung \| Globalization \| Sprache \| Language

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Extent:	1 Online-Ressource(23 PDFs (xvii, 339 pages))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 07/04/2019)
ISBN:	978-1-5225-6981-7 ; 978-1-5225-6980-0
Other identifiers:	10.4018/978-1-5225-6980-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394161