BRF : a framework of retrieving brand names of products in auction sites
Ivy Hong-Ieng Hoi, Mars Liwen Liao, Chih-Chieh Hung, and Evans Tseng
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoi, Ivy Hong-Ieng ; Liao, Mars Liwen ; Hung, Chih-Chieh ; Tseng, Evans |
| Published in: |
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39877-3. - 2013, p. 1-13
|
| Subject: | Markenartikel | Brand | Auktionstheorie | Auction theory | Markenführung | Brand management | Auktion | Auction | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232440