Private-label branding and willingness to pay : evidence from an auction experiment
Year of publication: |
July 2018
|
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Authors: | Kandapa Thanasuta ; Yingyot Chiaravutthi |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 3, p. 320-338
|
Subject: | Private label | branding | willingness to pay | auction experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Auktion | Auction | Experiment | Auktionstheorie | Auction theory | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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