"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Year of publication: |
2011
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Authors: | Ofek, Elie ; Katona, Zsolt ; Sárváry, Miklós |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 42-60
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Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Gewinn | Profit | Monopol | Monopoly | Duopol | Duopoly | Theorie | Theory |
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